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Accelerate Your Amazon Business

COVID-19 changed the way we live and work and created daunting challenges for small businesses around the world. Customers changed buying habits and many companies had to curtail their operations or close. Yet Amazon selling partners continued to grow with Amazon, despite the crisis. And you can too!

From April 1, 2020 through March 31, 2021, during peak pandemic months, Amazon’s U.S. selling partners sold more than 3.7 billion products, averaging 7,200 products sold every minute. And in June 2021, Amazon launched its Black Business Accelerator to help build sustainable equity and growth for Black entrepreneurs by positioning them as successful sellers in Amazon’s store.

And it’s not just Amazon’s selling partners – nearly all of whom are small and medium-sized businesses (SMBs) – that are thriving. Amazon Web Services (AWS) is also helping hundreds of thousands of SMBs, startups, and partners launch and scale their businesses.

In partnership with Amazon's Black Business Accelerator and AWS, this sprint will walk you through how to leverage Amazon’s services to grow your business. You’ll hear directly from real small business owners who are experiencing success in partnership with Amazon.

After this sprint, you'll have a better handle on how to grow your business selling in Amazon’s store and benefit from Amazon Web Services cloud solutions.

What You'll Learn

Over three weeks, you will work through an interactive toolkit that will show you how you can build your brand on Amazon, acquire customers, and leverage AWS solutions to accelerate your business. Each week, we’ll provide a step-by-step guide, an expert to offer support, and a community experience to bounce ideas off your peers.

Don't Be Late!

Our Accelerate Your Amazon Business sprint kicks off Tuesday, September 7, 2021, and runs through Friday, September 24, 2021. Once your seat is confirmed, you will receive a welcome email, followed by instructions on how to connect with the community and some pre-work to ensure you’re prepared to get the most out of the sprint.

Who It's For


Week 2: Acquire Customers on Amazon

Find out how you can leverage Amazon’s store to present your brand and products to millions of customers and increase conversions.

Week 1: Build Your Business on Amazon

Learn how to identify your target customers, define and optimize your brand’s online presence, set up a distribution channel, and start selling on Amazon!

Week 3: Leverage Cloud Solutions to Accelerate Your Business

Learn more about the cloud and the benefits of various AWS solutions to optimize operations, improve customer experience, and leverage data to gain business insights.

Hello Alice’s Accelerate Your Amazon Business sprint was built for small business owners who are…

How This Sprint is Structured

Each week includes interactive guides, mentors and experts, and a community experience to offer hands-on support as you get your business off the ground.

Easy to Follow Guides

You’ll gain access to three step-by-step guides. Within each guide you’ll find templates, tools, resources, and everything you need to execute with ease.

Expert Advice

Ask your questions and get the answers you need from Amazon and AWS experts who help entrepreneurs like you every day. They’re on call throughout the sprint to help you along the way.

Interactive Workshops

Dive into the work, get feedback on your progress, and engage with the community. It’s a great way to learn from your peers and challenge your own thinking.


Interested in selling on Amazon

Hungry for strategies to build their brand

Currently selling in Amazon’s store and looking to accelerate their Amazon business

Get Clarity

Make 2021 your best year yet, by going in with clear priorities, and plan to grow.


Make 2021 your best year yet! Enter your details below, and you'll be automatically enrolled – for free.

Join the Sprint

Amazon internal data. 

Curious about how cloud-based solutions may benefit their business